8 Keys to Creative Client Attraction

Marketing for the solopreneur really means attracting more clients. People in my circle of influence consistently comment about my ability to be creative yet practical about attracting ideal clients for…

What’s Your Hook?

Some people call it an “attraction tool,” a “free taste,” a “pink spoon” (referring to Baskin Robin’s famous free scoop to check out a flavor), a “hook” or some other…