Branding The Romance Planner: Jessica Pavone

Jessica Pavone is a crazy-talented event planner and designer. She is now mixing her talents with her passion and rebranding as The Romance Planner. Here are just a few things…

How to Create a Personal Brand as an Expert

A potential client asked me a great question today.  It went something like this:   “Creating a personal brand and being seen as an expert seems daunting.  Is that just marketing-speak…