Six Ways to Create Marketing Collateral that Sizzles
When designing any marketing or sales collateral, it’s important to understand that most people make decisions based on emotion, not logic. I know that many people think that they are…
8 Keys to Creative Client Attraction
Marketing for the solopreneur really means attracting more clients. People in my circle of influence consistently comment about my ability to be creative yet practical about attracting ideal clients for…
Wow ‘Em With Off-The-Beaten-Path Holidays
If you are a corporate refugee like me, you are all too familiar with the standard 7 – 9 holidays that you get during the year. However, did you know…
What’s Your Hook?
Some people call it an “attraction tool,” a “free taste,” a “pink spoon” (referring to Baskin Robin’s famous free scoop to check out a flavor), a “hook” or some other…