As I mentioned in my last blog post, I’ve been watching Barbara Corcoran from Shark Tank and how she works at positioning herself as an expert.

If you’ve ever been to her web site, you’ll see that she has an online press kit.  This is a positioning and time-saving tool that every experts needs on their website.  It not only helps when the media comes to check you out, but it also shows potential clients that you take your business seriously.  Let’s face it, as an authority in your field, you’re already media-worthy.  But being media-ready take you to another level.

Your press kit can be as simple as the following pages:

• About me
• A few “evergreen” story ideas
• Fact sheet about your company
• Headshots
• Bio

It can be much more robust as well and include things like:

• Past media coverage
• Links to your articles and videos
• Past press releases
• Product shots
• Fact sheet about your industry
• Sample interview questions
• Fun “get to know you” or “little known facts” page

Barbara’s press kit includes some of these things and is designed to fit her visual branding.  The images she uses of herself are fun and happy – there is not a typical “headshot” in the whole kit.   It’s full of her personality.  So get out there and create your press kit and pack it with your personality. And if you need help along the way to create the content or design it so it pops, we’re just an email away.

© 2012 Meredith Liepelt, Rich Life Marketing