When I was in junior high school, somehow I talked my dad into packing our family van with a bunch of my girlfriends and taking us to see the band Loverboy in concert. (I know – I had an incredible dad!)

At the time, there were no seats at concerts. It was just a big mass of humanity. Somehow my friends and I found ourselves in the very front row – singing and dancing and being silly teenagers in awe of the “hot guys” in the band. (Don’t judge.)

At the end of the concert, the lead singer, Mike Reno, took off the bandana he had been wearing on his head for the entire concert and threw it … to us! We didn’t even mind that it was a hot sweaty germ-infested mess of a rag. To us, it was gold and it solidified our massive crush on the entire band.

Fast-forward a few years (ok … a few decades) to last week when my husband and I saw Loverboy open for Journey. It was everything I had expected – fun songs that took me down memory lane; the band wore red, black and white; and of course, Mike Reno had a bandana wrapped around his head.

Here’s what I didn’t expect: At the end of the concert the lead singer took off his bandana and tossed it into the crowd.

It wasn’t until then that I realized that not only wearing a bandana was his “thing,” but throwing it out to the audience was as well. They had created a memorable brand experience out of a sweaty headband. And fans love them for it.

What does this mean to you as a business owner? A lot.

What Loverboy did was create a space in my mind (and thousands of others) that only they can fill. They have created a strong brand that provides their audience with a memorable experience and the same promise of value time and time again. Their audience knows what to expect every time – even decades later.

Entrepreneurs must do the same thing. It’s intentional branding.

The challenge to entrepreneurs is to build a brand that people will fall in love with, remember and seek out. Fortunately, most of us won’t do that a sweaty bandana! But there are many ways of intentionally building your brand. I call it Owning Your Star Power.

Everyone has Star Power. But we all need help from time to time to uncover it and use it.
My new teleworkshop called Own Your Star Power will show you how to uncover and use yours.

I sincerely hope you check it out and join us. This work is absolutely critical to do before you spend a ton of time, money and effort in your marketing. Because your marketing, hiring and other major decisions in your business should come from a meaningful and intentional brand foundation and strategy. That is how you stand out and become memorable to your audience.

Check it out here:

http://www.OwnYourStarPower.com

And let me know if you have any questions! The teleworkshop is filling up as we speak so grab your spot today.

© 2012 Meredith Liepelt, Rich Life Marketing