Writing and distributing articles is an extremely effective way of
generating leads and building your business. Article marketing is a
term that means that you write articles on topics that your target
market is interested in and submit them online to search engines.

When people search for advice or information online regarding your
topic, a link to your article will pop up. If you are already
writing articles for your ezine, you can easily leverage your work
by submitting your articles online.

Here’s how it works:

Write an article on a topic your target market commonly has
questions about.
Submit your article online through an article submission resource
such as SubmitYOURArticle.com

When someone enters search terms (words that you use in your
article) into a search engine like Google or Yahoo, a link to your
article pops up.

Readers click on your article and receive the information they need
directly from you – the expert!

Your target market is introduced to you through your article. Then
they read your “resource box” at the end of your articles that leads
them to your web site, where they can subscribe to your ezine and
receive your special report.

Bingo! You have another warm lead added to your ezine subscription
list!

This is a very powerful marketing strategy, but it is time consuming
to submit articles to many different directories. To bypass that
time consuming task, I recommend SubmitYOURArticle.com as an article
submission service. It costs less than $40 a month. If you do not
use a submission service, you will want to hire a Virtual Assistant
to submit articles for you because it’s quite time consuming. There
are many free article submission sites that your Virtual Assistant
can submit your articles to, but do your due diligence so you know
if your time is well spent with their service.

Also, don’t forget that many traditional newspapers and magazines
look for articles as well! I’ve had articles published in trade
magazines also. Think about local newspapers that accept articles
from the community. In fact, if you can become a guest columnist, go
for it! You’re the expert, so showcase your expertise!