Sandra Yancey, founder and CEO of the international networking organization, eWomenNetwork, recently shared some interesting findings from a study her organization recently conducted.

When asked what the number one concern was in their businesses, here are the top three answers from women business owners:

1. Marking and promoting myself and making sure that people know I exist
2. Understanding how what I offer is unique and different
3. Access to more cash

Do these ring a bell with you, too?  If so, you’re in great company!  I read a few years ago that the National Association of Women Business Owners (NAWBO) also conducted a study with similar results.

Want to know something? The #1 and #2 concerns are really the same problem.  Only the answer to the #2 concern; how what you offer is unique and different, should come first to ensure the biggest bang for your buck.

Here’s the good news:  If you’re struggling with either of the top two concerns of how to make sure people know you exist and how you are different than others, I invite you to apply for a free Visibility Makeover with me today!  http://www.VisibilityMakeoverApplication.com.   I look forward to helping you increase your visibility, impact and reach.