How a Bra and a Joint Venture Led to National Media Coverage

Nobody says no to Janet Powers, founder of the Diva Toolbox.   When Janet asked Helen Reddy for an interview on her radio show, Across the Kitchen Table with Janet, Reddy agreed.  Helen Reddy, as you may recall, is a ‘70s pop icon whose hit song “I Am Woman” is enjoying a reprise in “Sex and the City 2.”

In the interview, Reddy makes some rather racy remarks about Madonna and seemed to blame her for not being able to find a bra.

When Philip Recchia, Director of Programming for BlogTalkRadio, found out about Janet’s interview with Reddy on her show which is aired on Diva Toolbox Radio Network and powered by Blog Talk Radio, he was impressed.  Reddy hadn’t done many, if any, interviews in the U.S. for years.   He quickly contacted Janet.  One thing lead to another, and The New York Post ran the story as the lead today on page 6.

In terms of the article in the New York Post, Madonna’s representation was quick to respond. You can see the full article here:  http://www.nypost.com/p/pagesix/helen_bra_vado_over_madge_2PaPLEKfpcUM2yyjzvm9PL

PR doesn’t come much bigger than this: The New York Post, Madonna and Helen Reddy.  It’s amazing coverage for a woman running an international business from her home office in Boston. I would guess that Janet will be fielding calls for days, maybe even months, about this – which will lead to even more media coverage.  Not bad Janet.  Not bad at all!

In a nutshell: Janet’s joint venture with Blog Talk Radio led to national publicity.  Are you leveraging your partnerships, too?

By the way, you may be interested in having your own radio show on Diva Toolbox Radio Network with me and hundreds of others. To find out more details, head to http://www.DivaToolbox.com.

If you’re interested in raising you own celebrity profile by using PR and other strategies, contact me today to get on the VIP List for my upcoming program called The Virtual Raise Your Celebrity Profile Success Circle.  It’s a HOT program and trust me, you WANT to be on the VIP list to be the first to hear about it and take advantage of a special offer!

© 2010 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt, President of Rich Life Marketing, offers a free report called “101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile,” which can be downloaded immediately at www.RisingStarPublicity.com.

This article may be reprinted when the copyright and author bio are included.

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  3. Meredith – thank you for the kinds words and support – this has been an amazing week! My comment on your blog today is not about me though its about you. Although you will likely kill me for sending you praises here on your own blog – you have been an outstanding resource for the Diva Toolbox community and for me.

    I hired Meredith recently to update my own PR kit – I had one – ha – that I had done when I started the Diva Toolbox but now I have one that I am proud to send around – pheww just in time too!

    Meredith coached me all week on how to handle the phone calls from media, how to maximize the media the interview was getting for the Diva Toolbox and most important how to stay calm and present the Diva Toolbox community to the world!

    Meredith is our Visibility Building Authority on the Diva Toolbox and I would recommend her services and coaching to all of you. She is one of a kind and has helped the Diva Toolbox become what it is today as a contributor, an Authority, as a Coach and most of all as a friend!

    http://www.divatoolbox.com/–center-for-success/visibility-building/2774-visibility-building-authority-meredith-liepelt.html

  4. Meredith – thank you for the kinds words and support – this has been an amazing week! My comment on your blog today is not about me though its about you. Although you will likely kill me for sending you praises here on your own blog – you have been an outstanding resource for the Diva Toolbox community and for me.

    I hired Meredith recently to update my own PR kit – I had one – ha – that I had done when I started the Diva Toolbox but now I have one that I am proud to send around – pheww just in time too!

    Meredith coached me all week on how to handle the phone calls from media, how to maximize the media the interview was getting for the Diva Toolbox and most important how to stay calm and present the Diva Toolbox community to the world!

    Meredith is our Visibility Building Authority on the Diva Toolbox and I would recommend her services and coaching to all of you. She is one of a kind and has helped the Diva Toolbox become what it is today as a contributor, an Authority, as a Coach and most of all as a friend!

    http://www.divatoolbox.com/–center-for-success/visibility-building/2774-visibility-building-authority-meredith-liepelt.html

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