Overwhelmed with too many opportunities? Not sure what to do next? Here are three great questions to ask when considering an opportunity or creating your priorities:

1. Does this serve my uniqueness?
2. Does it serve my top clients?
3. Will it help me maintain or grow my profits?

If the answer is “yes” to any of these questions, chances are it’s a great place to put your time, energy and other resources.  Say “Yes!”

If your answer is “no,” pass on it so you can keep space open for a truly great brand-building opportunity.