Speaking Topics, Promotion Material, and Suggested Questions

1. How to Be A Guest Expert on Your Local TV Show and Have Them Ask You Back!

Promo Copy:

Calling all speakers, coaches, authors, and other experts. If you want to boost your credibility, visibility, and impact quickly, being a featured guest on your local lifestyle TV show is the way to go. It’s free, you get professionally produced video to use forever, and you enjoy the accolades and status of being featured on TV. It’s buzz-worthy! And when you learn to wow the producers and anchors, you’ll be asked to come back again and again. Meredith Liepelt has booked hundreds of lifestyle TV segments across the US in local markets, and she says that even during COVID, you can still be a guest expert on TV, only from the comfort of your home!

You’ll learn:

• Three mental shifts experts must make when pursuing TV appearances
• What TV Producers actually need from you and what they don’t – avoid these unnecessary steps that actually hurt your chances of getting booked!
• The “slam-dunk” pitching approaches that make you an obvious choice
• How to be asked to return for another appearance
• How to find the contact information of the producers in any market

 A few suggested questions to guide our conversation:

1. Why do you do this work, and how did you get into it?
2. Why is being on TV important for experts?
3. What has changed in light of COVID-19?
4. You say that experts need to make a mental shift to get on TV. What do you mean by that?
5. What are “hooks” and why are they important in pitching producers? Can you give us some suggestions?
6. How can experts be sure they are ready to go on TV?
7. You say you have uncovered a way to increase your odds of being a return guest. Can you share that with us?
8. What is the upside to landing spots on TV? What can experts expect as a result?
9. How do you help experts, and how can listeners get started right away?

Free offers:

Free Quiz: Are You Ready to Land Your First Media Spot? http://bit.ly/Media-Quiz
Facebook Group: https://www.facebook.com/groups/thevisibilitycollaborative
Free Media Kit Checklist: https://risingstarpublicity.com/media-kit-checklist

2. The Publicity Success Formula: Three Steps to Landing Your First Media Placements

Promo copy:

As a coach, speaker, or author, you are constantly working on making a name for yourself. One of the fastest ways to become known and trusted is to be featured in the media. Because who is featured on TV, podcasts, and magazines? Experts, of course! In this talk, Meredith Liepelt, CEO of Rising Star Publicity, shares her Publicity Success Formula that has led to thousands of media placements since 2009 for herself and her clients. She will share why you do not need an expensive publicist to book your first media spots and will show exactly what to do – and what not to do – to boost credibility by being featured in the media, and even become a recurring columnist or TV guest!

You’ll learn:

• The Publicity Success Formula so you can land your first, or next, media spots
• Three distinct ways to approach the media that have resulted in thousands of media placements on local lifestyle TV shows, in national, regional, and industry publications, podcasts and more.
• Lessons from her “mistakes to avoid” file: some that she made when she was first starting out, but you don’t have to!

A few suggested questions to guide our conversation:

1. Why do you do this work, and how did you get into it?
2. Why is being media coverage important for experts?
3. What has changed in light of COVID-19?
4. What is the Publicity Success Formula and how can listeners apply it to their businesses?
5. When you started out, you said you made a big mistake. What was that?
6. How can experts be sure they are ready for media coverage?
7. Can you share some success stories?
8. What is the payoff for landing media coverage? What can our listeners expect as a result?
9. How do you help experts, and where can my listeners get started right away?

Free offers:

Free Quiz: Are You Ready to Land Your First Media Spot? http://bit.ly/Media-Quiz
Facebook Group: https://www.facebook.com/groups/thevisibilitycollaborative
Free Media Kit Checklist: https://risingstarpublicity.com/media-kit-checklist