I define a brand experience as how well your brand definition is applied across the board.  It’s everything from what your clients smell, taste, feel, hear, and see when they experience your business.  It’s customer service.  It’s the application of your brand promise.  The experience you create for your clients should develop a positive bond between you and your customer. If it’s not creating a positive bond, it’s creating a negative association.  It’s almost never neutral.  If it is neutral, it’s certainly not compelling enough to create that buzz and word of mouth referral that most businesses depend on.  So what is a brand experience exactly? 

It arises every time your clients and potential clients search for, consider, purchase and experience your products and services.  It is also your web site, your voice mail, your newsletter, your welcome kit, etc…

Action step: Every experience your clients and potential clients have is sending a message.  How you do make ensure the brand experience of your company?

© 2011 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt, President of Rich Life Marketing, offers a free report called “101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile,” which can be downloaded immediately at www.RisingStarPublicity.com.