What’s the Value in Knowing Your Values?

Smart companies filter actions through a clearly-defined set of values. They do this because they know that there is a price to pay when they don’t base business decisions on…

Meredith Shines the Spotlight On….Debra Woog

Name: Debra Woog Company: Connect2 Corporation Debra A. Woog (pronounced like Vogue magazine), President of connect2 Corporation, coaches women entrepreneurs to accelerate personal and enterprise growth with profit-enhancing marketing, technology,…

Get Natural SEO From Your Web Site Copy

Search engine optimization, otherwise known as SEO, is daunting. Totally. I get it. But one of the things you need to think about when launching a new web site are…

How to Discover Your Stand Out Brand™

There are many definitions of a brand. To be honest, “brand” is such a simple word, but defining it can sometimes be challenging. At Rich Life Marketing, we take a…

Your Brand, The Experience

I define a brand experience as how well your brand definition is applied across the board.  It’s everything from what your clients smell, taste, feel, hear, and see when they…

Your Brand, Through Tactile Interaction

That sounds fancy. But it simply means the parts of your business can people touch. Your packaging and presentation should reinforce your brand. For example, think of your business cards….

Your Brand, Through Verbal Communication

Have you ever given thought to how much you talk to communicate your brand? You send branding messages through all of your verbal communication whether it is your formal elevator…

Your Brand, In Writing

Your written communications include the words, phrases, and characteristics that set a brand apart.  Many times the owner of a business has a certain catch-phrase or sound bite he or…

How to Assess Your Brand Promise

A brand promise is the bold claim that your company makes in its marketing. It is what your clients and customers can rely on time and time again. For example,…