How to Discover Your Stand Out Brand™
There are many definitions of a brand. To be honest, “brand” is such a simple word, but defining it can sometimes be challenging. At Rich Life Marketing, we take a…
Your Brand, The Experience
I define a brand experience as how well your brand definition is applied across the board. It’s everything from what your clients smell, taste, feel, hear, and see when they…
Your Brand, Through Tactile Interaction
That sounds fancy. But it simply means the parts of your business can people touch. Your packaging and presentation should reinforce your brand. For example, think of your business cards….
Your Brand, Through Verbal Communication
Have you ever given thought to how much you talk to communicate your brand? You send branding messages through all of your verbal communication whether it is your formal elevator…
Your Brand, In Writing
Your written communications include the words, phrases, and characteristics that set a brand apart. Many times the owner of a business has a certain catch-phrase or sound bite he or…
Your Brand, The Visuals
Everything that you see when communicating your business is part of your visual branding. These elements include a logo, business cards, flyers, brochures, letterhead, envelopes, headshots, product photos, web site,…
How to Assess Your Brand Promise
A brand promise is the bold claim that your company makes in its marketing. It is what your clients and customers can rely on time and time again. For example,…
Elevate Your Brand with This Simple Tactic
When big brands want to create a bigger footprint, impact or enter a new market, one of the things they do is attach themselves to a bigger brand. It’s called…
Do Your Marketing Materials Include These 6 Essential Components?
When designing any marketing collateral, it’s important to understand that most people make decisions based on emotion, not logic. I know that many people think that they are personally immune…
How to Use Your Local Book of Lists
Do you subscribe to your local business newspaper? If so, you probably have noticed that they publish a “Book of Lists” at the end of each year. For example, the…