Six Ways to Create Marketing Collateral that Sizzles
When designing any marketing or sales collateral, it’s important to understand that most people make decisions based on emotion, not logic. I know that many people think that they are…
Article Writing Made Simple
As a business owner, you probably know that writing articles on your topic of expertise and distributing them online is great way to publicize your business, increase your expert status…
8 Keys to Creative Client Attraction
Marketing for the solopreneur really means attracting more clients. People in my circle of influence consistently comment about my ability to be creative yet practical about attracting ideal clients for…
Three Steps To Publishing a Money-Making & Relationship-Building Ezine
After publishing an ezine for over four years, I have discovered that there are three main steps to publishing an ezine that will boost your bottom line and build your…
“Flourish” Motivational Quote
If you are anything like me, you are inspired by people who have interesting things they say. Feel free to print this out and post on your own bulletin board,…
Wow ‘Em With Off-The-Beaten-Path Holidays
If you are a corporate refugee like me, you are all too familiar with the standard 7 – 9 holidays that you get during the year. However, did you know…
11 Tips for a Great Trade Show
Exhibiting at trade shows is a great way to spread the word about your business. If you have ever exhibited at one, you’ve probably learned what works and what doesn’t…
How to Create Your Hook
One of the greatest things about having a “hook,” otherwise known as a free offer, is that you create it once, and it is used over and over again, day…
“Flourish” Motivational Quote
If you are anything like me, you are inspired by people who have interesting things they say. Feel free to print this out and post on your own bulletin board,…
What’s Your Hook?
Some people call it an “attraction tool,” a “free taste,” a “pink spoon” (referring to Baskin Robin’s famous free scoop to check out a flavor), a “hook” or some other…