What Is a Marketing Funnel?
I wish I could say that I created the business model called the Marketing Funnel, but it has actually been in existence for many years. This model is so powerful…
Networking Discoveries from an Introverted Entrepreneur
To some, the word “networking” conjures up ideas about stale meetings, a dry chicken entrée, or a room full of strangers where you feel completely out of place. Palms sweating…
“Flourish” Motivational Quote
If you are anything like me, you are inspired by people who have interesting things they say. Feel free to print this out and post on your own bulletin board,…
Short Press Releases for Big Results
Have you ever wondered how the business magazines and papers fill all of those sections called “People in the Know” or “Movers and Shakers” and so forth? The fact of…
Defending Your Business: 5 Questions to Ask Yourself in The New Economy
The economy looks tough right now, but marketing is the strongest defender of your business. I have heard business owners consider pulling back on their marketing efforts due to the…
A Surprising But Powerful Marketing Tool
For many years, I have been big proponent of providing testimonials to people and businesses who provided me with great service. I even did this way before I started my…
“Flourish” Motivational Quote
If you are anything like me, you are inspired by people who have interesting things they say. Feel free to print this out and post on your own bulletin board,…
Three Simple Steps to Defining Your Target Market
The term “target market” is a business term meaning the market segment to which a particular good or service is marketed. Fair enough. But what does that really mean to…
Five Sure-Fire Ways to Experience Success
I talk with a lot of entrepreneurs every week, and I have discovered some common themes that make them successful. Combining these with my own experiences, I’ve uncovered five main…
How to Generate Leads with Articles
Writing and distributing articles is an extremely effective way of generating leads and building your business. Article marketing is a term that means that you write articles on topics that…