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You may have heard the term “owned media” before and wondered what the heck people are talking about. Today’s article sheds some light on these new terms and distinctions that…

What the what? That doesn’t even sound right now, does it? I know. But stay with me here… You’ve probably heard for years to “dream big” and “go big” and…

I have a quick story to share with you today: I have had the opportunity to meet Ken Kragen, the founder of We Are the World, several times. He tells…

I was so impressed by my friend Barbara Wayman’s article about her new book that I asked her if I could share it here on my blog. It’s an honest…

I’ve been using Twitter more lately to source media opportunities for myself and my clients. Perhaps these handles will help you to get more media coverage, too. 1. @HelpAReporter You…

You probably know that Twitter is a great tool to use to connect with reporters, news anchors and journalists. But did you know that you don’t have to follow them…

So you landed your first TV appearance. Congratulations to you! If you’re like most of my clients, you’re a combination of excited and frightened. This is normal because you want…

Long before I started my business, I knew the value positioning oneself as an expert. Somehow, I knew that it was not enough just to be an expert. Rather, there…

Do you use HelpAReporter.com (HARO) to feature your brand in the media? If not, check it out. It’s free and it’s fabulous. Here are two articles I was recently featured…

I was recently talking with a freelance writer who was writing about how to build a following, otherwise known as a “tribe” or “community,” or as Dan Kennedy says, “the…