What’s Your Hook?
Some people call it an “attraction tool,” a “free taste,” a “pink spoon” (referring to Baskin Robin’s famous free scoop to check out a flavor), a “hook” or some other…
What Is a Marketing Funnel?
I wish I could say that I created the business model called the Marketing Funnel, but it has actually been in existence for many years. This model is so powerful…
Networking Discoveries from an Introverted Entrepreneur
To some, the word “networking” conjures up ideas about stale meetings, a dry chicken entrée, or a room full of strangers where you feel completely out of place. Palms sweating…
Defending Your Business: 5 Questions to Ask Yourself in The New Economy
The economy looks tough right now, but marketing is the strongest defender of your business. I have heard business owners consider pulling back on their marketing efforts due to the…
Leveraged Income That Works Like a Charm
One of things I love the most about my business is introducing my new clients to the concept of the marketing funnel and watching their eyes light up when they…
Three Simple Steps to Creating Business Systems
At the beginning of the school year, I needed to purchase supplies for my first grader. Fortunately the PTO at our school had a supply sale, so I didn’t have…
Goal Setting in Four Simple Steps
Goal setting is a critical skill to learn for any business owner. If you don’t know where you are going, “any road will get you there,” as was said so…
Business Lessons From A Kayak
I recently spent the weekend at a lake in Michigan with my family. We had a great time hopping between the paddle boat, pontoon rides, jet skis, kayaks and the…
Successful Solopreneurs Don’t Work Solo
The word “solopreneur” is a relatively new term in the English language but as you likely already know, it describes a business owner who works alone. I have found that…
Going All The Way in Your Marketing
I feel like I’ve had the same hair style for years. That is until about six months ago. Since then I’ve unleashed my inner Linda Evangelista and played around with…