Earlier this year, a client of mine called me on a Tuesday saying that she was going to be in South Africa that Friday and wanted me to book her on CNBC there.

Ummm… Excuse me… What?

I don’t happen to be besties with people at CNBC in the United States, let alone in Johannesburg, South Africa! But this person had been a client for a while, and she incented me to do this so I wanted to figure it out. I took it on as a challenge to my publicity skills!

Here’s what I did: I started by going online to my friend Google.

I did some pretty basic Internet searches and found about six shows that were appropriate for her topic on CNBC in Johannesburg, South Africa. I found the email addresses of the producers of a few of those shows. For other shows, I found phone numbers. So I called over to each of the shows in South Africa. I called multiple times because the connection was either bad, grainy or kept getting cut off. But I kept trying, and trying and trying. Finally I had confirmed the producers’ titles, roles and email addresses for each of the six shows.

Once I collected all of this info, I did what I would do normally, which is write a great pitch about my client. Once I was satisfied with the pitch I hit “send,” and off went six emails to CNBC in Johannesburg, South Africa.

Then I waited.

I waited for what seemed like forever.

Crickets.

I wondered if I had done everything I could possibly do.

Crickets were getting louder.

I started to doubt myself. What did I miss?

“Ugh. There goes nothing.”

And that’s when it happened!

I got an email back from one of the producers. She actually apologized for not getting back with me sooner. It had been about 10 hours, and with the time difference, she had been sleeping while I was busy doubting myself! They booked my client right then and there.

Happy client. Happy CNBC. Happy Meredith.

You see, sometimes you just have to put one foot in front of the other and be willing to put in some elbow grease to get the job done. You probably won’t win every time, but you are guaranteed a loss if you don’t try.

That’s why I updated and rebranded my eworkbook called Easy Peasy Publicity. It shows you how I get press coverage like this example above as well as press in national trade magazines, blogs, magazines, TV, radio and so forth. In fact, you’ll even see the pitch I wrote to CNBC and so much more.

It’s a matter of knowing what to do – and then doing it. Seeing examples and modifying them for your use and getting better one step at a time.

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• A simple 4-sentence pitch you can write to get your name in the news as soon as next week
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• The formula I’ve used and tweaked over the years to respond to Help a Reporter Out queries and landed online publicity at US News and World Report, iVillage, SheKnows, Little Pink Book, Resource Nation and many more

Remember – This is Easy Peasy Publicity. It’s just not that difficult to get some publicity when you know what to do!

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