Happy Halloween! We’re knee deep in getting prepared for a Spooktacular week here in my house, chock full of plenty of scary and frightful Halloween events. Well, perhaps not too frightful, but fun nonetheless!

Question: Can you use Halloween to boost your business? Here’s what I did one year:

Years ago I ran a business that targeted parents of babies and young children. Since my ideal customers were literally going to be knocking on my door on Halloween, I decided to capitalize on it in a win/win way. I decided to offer the parents of our neighborhood trick-or-treaters a little trick-or-treat goodie bag of their own. I partnered with several other businesses that also targeted this same market and we all developed give-aways and coupons, wrapped them in attractive cellophane bags and handed them out on trick or treat night. The result? We generated quite a buzz around our neighborhoods, increased our name recognition and got new business for very minimal effort or expense.

Strategically partnering with other businesses is a great way to generate buzz. Can you use Halloween to boost your biz? Click here to see the other articles on my web site to give you some other specific ways to look at creating partnerships in your business.