Loral Langemeier recently came to Columbus on her tour with eWomenNetwork. Even though I’ve had the opportunity to hear her speak four times in the last three years, I learned something new about myself this time:  I’m too passive about selling my low-end product.

Let me explain.

As I was preparing for the meeting, I collected my business cards, cell phone and portfolio. I also tucked four copies of my book in my bag, thinking that perhaps someone would be interested. Did I actually offer them to anyone? No, I didn’t. They just sat in my bag.

During Loral’s talk, she encouraged us to take a closer look at our offers. Now, this is something that I regularly help my clients with so I thought I had this covered. No sweat. I have an awesome free report. I conduct free monthly calls. In other words, I have “stuff.” In fact, I have great stuff.

She then took it one step further by asking us to make low-cost offers to each other. Because frankly, why not? Isn’t the point to make money? So I offered my book to the people at my table and sold three copies. Now, that is certainly not going to pay my mortgage, but I did walk home with new cash in my wallet and I know that my book will help those three people. What’s not to love about that?

Perhaps that means I should consider that while I’m good at putting myself out there, I still have many things to learn about following up with good selling.

What do you think? Can you relate?