Personal Branding Lesson From Barbara Corcoran of Shark Tank
Do you watch other experts to see how they are promoting themselves?
If so, that is a smart move. There are plenty of lessons to learn in watching others.
One person I watch is Barbara Corcoran from Shark Tank. I’ve never met her or personally talked with her, but I know a few things about her. For example, she used a $1000 loan to start The Corcoran Group which she eventually sold for $70 million. How do I know this? Because it’s her story and she repeats is whenever she can. It’s on her Facebook page, her web site and her introduction on Shark Tank just to name a few.
Is there a branding lesson there? Yep: Be memorable by telling your story. Make it short and sweet. Repeat. Repeat. Repeat.
Then repeat some more.
© 2012 Meredith Liepelt, Rich Life Marketing
Meredith Liepelt is a Brand Strategist specializing in creating visibility for experts. For branding and marketing insights, challenges and inspiration, visit www.RisingStarPublicity.com.
This article may be reprinted when the copyright and author bio are included.
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