You probably know that Twitter is a great tool to use to connect with reporters, news anchors and journalists. But did you know that you don’t have to follow them on Twitter to add them to a list? If you want to build relationships with members of the media, simply search for them, click the little “wheel” icon next to “follow” then create a list called “Local Media” or “Media Covering My Industry” or something like that. You can make your list private so nobody can see or use your list. Once you have started your list, check it daily. Interact with them. Retweet them. Comment on their stories. In other words, build a relationship with them. You may be able to eventually pitch them a story or respond to a last minute need for a story.

Give it a go!  Your brand will thank you!