Last week I interviewed a freelance journalist who writes for several well-known publications. I asked her to give some insight to my Profit From Publicity clients about what it takes to write a pitch that gets noticed by journalists. She said something so great that I wanted to share it with you, too.

Here’s the gist of what she said:

Pitch something interesting about your business, not just your event or your widget. Go deeper. Find an interesting tidbit of information that you could imagine sharing at a dinner party about your company. What little nugget of interesting news can you share that goes deeper than just promoting your business?

For example, if you would start your dinner conversation with a sentence like, “You’re never going to believe this one…” then you are likely onto something hot.

She gave the example of a design-build firm that secured media coverage after a client of theirs, who graduated years ago from a school that was being torn down, asked the school if they could install the wood from the gymnasium floor in their home. Not only was it a “reclaim and recycle” story, it included history from the community (the old gym floor), and a local resident. 

Bingo. Media gold. That’s a winning pitch and leads to positive and interesting media coverage.

You won’t have stories like this every day, but when you do, share them with the media and gain positive press for your business.

Want to learn how to see your business featured in the media so you can gain more visibility and clients? Let’s talk about my newest program that covers all of this and more. CLICK HERE TO SET UP YOUR TIME TODAY.

© 2016 Meredith Liepelt, Rich Life Marketing