I wish I could say that I created the business model called the
Marketing Funnel, but it has actually been in existence for many
years. This model is so powerful and has been used to transform many
businesses just like yours! It acts as a guide to help you create
multiple streams of income. Being a successful entrepreneur is about
turning time into money, and having more than one income stream is
arguably the best way to do just that. This business model
illustrates the way to leverage your time and knowledge which will
allow you greater freedom and success in your life and business.

So, what exactly is the Marketing Funnel? Visualize a triangle and
turn it upside down with the point at the bottom and the wide part
at the top. It should look like an ice cream cone. The concept is to
get as many people in your target market to enter your marketing
funnel at the top. You do this by creating a free sample of your
work. This can be a free report or any other kind of special offer.

Once people enter your marketing funnel, you continue to offer them
free access to you by publishing an ezine with highly valuable
content. As you move down your funnel, you offer products and
services with increasing costs. The idea is to have some people
reach the bottom of your funnel and work with you one on one (these
are your VIPs) and offer products and services at various price
points along the way. Not everyone will reach the bottom of your
funnel, which is precisely why it’s more narrow at the bottom. The
fact is that you need clients and every level of your funnel. The
“do it yourselfers” will be happy to purchase a home study course or
other information product that is located toward the top and middle
of your funnel. Others will want more direct contact with you and
will end up at the tip of your funnel where you work with them one
on one.

I love this business model for many reasons. First, this is a great
way for your prospects to “test drive” your products and services
prior to making a purchase. Second, it’s a sure-fire way for you to
connect with your target market and find those who are attracted to
your energy, message and style. Let’s face it, there are many people
out there in the same industry as you offering roughly the same
things, but trust me – there is a segment of the population that you
are meant to serve! Third, you give your target market many options
for how to work with and learn from you. For example, they can start
by purchasing a low-cost e-book on a topic of interest for only $29.
This is a low-risk investment for them, and it’s an opportunity for
you to showcase your work. By delivering everything you promise in
this e-book, chances are good that they will be willing and perhaps
even eager to purchase from you again at this price point or higher,
which then moves them down your marketing funnel. Fourth, this
business model moves you away from trading time for money ($X per
hour). Having multiple income streams allows you to free up your
time to focus on the VIP clients you select – all while keeping, or
more likely, increasing your revenue.

There are many ways to create products and services for your
marketing funnel. Here are just a few:

• e-book
• e-course
• teleseminar
• workshop
• workbook
• webinar
• membership program
• seminars
• paid newsletter
• audio class
• manual
• checklist

This works for any industry, so don’t think this isn’t for you!

The Marketing Funnel is a fantastic way of helping more people and
creating more streams of income! It is a strong and relevant concept
for today’s service-based entrepreneurs. While the concept is
simple, it is also important to carefully structure your products
and services so they compliment and build upon each other. Need some
help deciding how to get started? Let me know and we can set up some
time to talk about you and your business. I love working with people
to create their Marketing Funnels, so just say the word and I’m
ready to help you get started on creating multiple streams of income
for your business!