Everything that you see when communicating your business is part of your visual branding. These elements include a logo, business cards, flyers, brochures, letterhead, envelopes, headshots, product photos, web site, newsletters, blogs and social media background. Believe it or not, things like your hairstyle and clothing are also included in this category.

Action Step: Every visual touch point you have with your clients and potential clients is sending a message. Look are your brand from a visual perspective and assess if you on-brand in your visual branding.

© 2011 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt, President of Rich Life Marketing, offers a free report called “101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile,” which can be downloaded immediately at www.RisingStarPublicity.com.