Have you ever given thought to how much you talk to communicate your brand? You send branding messages through all of your verbal communication whether it is your formal elevator speech, outgoing voice mail message, your on hold music or script, teleclasses, how you answer the phone, how you describe your business, and how you greet people as they walk in your office or store. All of these things communicate your brand. Even your general attitude comes across is verbal communication. If you are a motivational speaker and your social media updates complain about the weather, how much you are working and how upset you are with the dog, you are not likely to be reinforcing your brand. In fact, you are on the fast track to derailing your brand faster than Speedy Gonzalez can chase another Looney Tunes character.

You may have noticed that verbal communication is the sister to your written communication because some of your verbal communication will be written first. For example, notes for a speech or an outline for a teleclass.

Action step: Every spoken word is sending a message. Answer this question for yourself: Are your verbal communications on-brand? If not, get the help you need.

 

© 2011 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt, President of Rich Life Marketing, offers a free report called “101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile,” which can be downloaded immediately at www.RisingStarPublicity.com.