While I was in Dallas a few weeks ago for the eWomenNetwork International conference, I met two women from Dell Computer.  The women were from a new Women Business Owner Initiative and spent a long time talking with me about how they are trying to connect with women business owners to meet their needs.

I told them that they should try to connect on a personal level, as many, many women business owners are small companies operated out of their homes by moms just like me. As Nika Stewart says, we’re Laptop Moms!

I went on to share with them about how my girls like to play “office” on a daily basis and when they do, they staple two pieces of paper together to make laptops.  My 8-year old even writes DELL across the top, complete with the slanted “E” in the logo, just like on my laptop!

The women loved that story, so I sent them a video of my daughter talking about her “office” and her “Dell computer.”  I thought they’d get a kick out of it.  Here it is:

I received an email last week to say that they shared the video with their entire Senior Management Team, and it was a huge hit.  They asked if they could get our address to send my daughter a little thank you gift.

Here is a video of Katie opening her “little gift” which arrived via FedEx last week:

I believe that Dell has just created a loyal customer for life!

How many lessons to be learned here?

1. Brand Loyalty – Both from my perspective and my daughter’s. And you can’t forget the grandparents!
2. Brand Recognition –  My daughter has already told her teacher who has already asked to share the experience with the entire school.
3. Social Media Buzz – I’ve talked about this on twitter, facebook and linked in.  And now on my blog.  I have also uploaded the videos to You Tube.  Think we can make it go viral?
4. Positive PR – As a marketing strategist, this is a story I will tell for years about brand experience and the power of who you can meet at a well-attended conference
5. Dell just easily spread joy in the world.  To see my daughter get this excited is 100% priceless.

The list goes on and on.

Just wanted to share a fun story with you!