An Answer to a Burning Branding Question

Here is a question we get a lot so I thought I’d just do a quick post about it:

Q:  Should I build a personal brand vs. build a business?

A:  It’s not either/or. Both are important.  Think of it this way: If you sell your business or you just want to do something new, you still have your personal brand to leverage in a fresh way.  Talk about time well spent.

© 2012 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt is a Brand Strategist specializing in creating visibility for experts. For branding and marketing insights, challenges and inspiration, visit www.RisingStarPublicity.com.

This article may be reprinted when the copyright and author bio are included.

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