How to Create Your Hook
One of the greatest things about having a “hook,” otherwise known as a free offer, is that you create it once, and it is used over and over again, day…
“Flourish” Motivational Quote
If you are anything like me, you are inspired by people who have interesting things they say. Feel free to print this out and post on your own bulletin board,…
What’s Your Hook?
Some people call it an “attraction tool,” a “free taste,” a “pink spoon” (referring to Baskin Robin’s famous free scoop to check out a flavor), a “hook” or some other…
What Is a Marketing Funnel?
I wish I could say that I created the business model called the Marketing Funnel, but it has actually been in existence for many years. This model is so powerful…
Networking Discoveries from an Introverted Entrepreneur
To some, the word “networking” conjures up ideas about stale meetings, a dry chicken entrée, or a room full of strangers where you feel completely out of place. Palms sweating…
“Flourish” Motivational Quote
If you are anything like me, you are inspired by people who have interesting things they say. Feel free to print this out and post on your own bulletin board,…
Short Press Releases for Big Results
Have you ever wondered how the business magazines and papers fill all of those sections called “People in the Know” or “Movers and Shakers” and so forth? The fact of…
Defending Your Business: 5 Questions to Ask Yourself in The New Economy
The economy looks tough right now, but marketing is the strongest defender of your business. I have heard business owners consider pulling back on their marketing efforts due to the…
A Surprising But Powerful Marketing Tool
For many years, I have been big proponent of providing testimonials to people and businesses who provided me with great service. I even did this way before I started my…
“Flourish” Motivational Quote
If you are anything like me, you are inspired by people who have interesting things they say. Feel free to print this out and post on your own bulletin board,…