Try This Simple Tip If You Struggle With Self Promotion
If you are like the majority of people, you struggle with self-promotion. To help you get past this fear, I encourage you to write out ten answers the following question….
Going All The Way in Business – Like a Double Rainbow
If you’ve been even marginally connected to pop culture in the US in the last couple of weeks, you undoubtedly seen the video taking You Tube by storm – Double…
Six Ways to Create Marketing Collateral that Sizzles
When designing any marketing or sales collateral, it’s important to understand that most people make decisions based on emotion, not logic. I know that many people think that they are…
Article Writing Made Simple
As a business owner, you probably know that writing articles on your topic of expertise and distributing them online is great way to publicize your business, increase your expert status…
Wow ‘Em With Off-The-Beaten-Path Holidays
If you are a corporate refugee like me, you are all too familiar with the standard 7 – 9 holidays that you get during the year. However, did you know…
11 Tips for a Great Trade Show
Exhibiting at trade shows is a great way to spread the word about your business. If you have ever exhibited at one, you’ve probably learned what works and what doesn’t…
How to Create Your Hook
One of the greatest things about having a “hook,” otherwise known as a free offer, is that you create it once, and it is used over and over again, day…
What Is a Marketing Funnel?
I wish I could say that I created the business model called the Marketing Funnel, but it has actually been in existence for many years. This model is so powerful…
Networking Discoveries from an Introverted Entrepreneur
To some, the word “networking” conjures up ideas about stale meetings, a dry chicken entrée, or a room full of strangers where you feel completely out of place. Palms sweating…
Defending Your Business: 5 Questions to Ask Yourself in The New Economy
The economy looks tough right now, but marketing is the strongest defender of your business. I have heard business owners consider pulling back on their marketing efforts due to the…