A Surprising But Powerful Marketing Tool
For many years, I have been big proponent of providing testimonials to people and businesses who provided me with great service. I even did this way before I started my…
Three Simple Steps to Defining Your Target Market
The term “target market” is a business term meaning the market segment to which a particular good or service is marketed. Fair enough. But what does that really mean to…
Five Sure-Fire Ways to Experience Success
I talk with a lot of entrepreneurs every week, and I have discovered some common themes that make them successful. Combining these with my own experiences, I’ve uncovered five main…
How to Generate Leads with Articles
Writing and distributing articles is an extremely effective way of generating leads and building your business. Article marketing is a term that means that you write articles on topics that…
Leveraged Income That Works Like a Charm
One of things I love the most about my business is introducing my new clients to the concept of the marketing funnel and watching their eyes light up when they…
Three Simple Steps to Creating Business Systems
At the beginning of the school year, I needed to purchase supplies for my first grader. Fortunately the PTO at our school had a supply sale, so I didn’t have…
Goal Setting in Four Simple Steps
Goal setting is a critical skill to learn for any business owner. If you don’t know where you are going, “any road will get you there,” as was said so…
A Simple Success Strategy for Women in Business
As a savvy business owner, you are aware that your knowledge is your biggest asset. But if you are spending your time on administrative activities instead of finding ways to…
Hook ‘Em With Your Headlines
Calling all article writers, e-newsletter publishers and press release writers! Would you like to know how to effortlessly increase your effectiveness as much as seventeen times without spending another penny?…
Personal Marketing Strategies for Women in Business
Marketing is a basic skill that every woman in business should foster in order to remain on top of her game. But marketing does not apply only to business owners…