What Is a Marketing Funnel?
I wish I could say that I created the business model called the Marketing Funnel, but it has actually been in existence for many years. This model is so powerful…
Defending Your Business: 5 Questions to Ask Yourself in The New Economy
The economy looks tough right now, but marketing is the strongest defender of your business. I have heard business owners consider pulling back on their marketing efforts due to the…
A Surprising But Powerful Marketing Tool
For many years, I have been big proponent of providing testimonials to people and businesses who provided me with great service. I even did this way before I started my…
Three Simple Steps to Defining Your Target Market
The term “target market” is a business term meaning the market segment to which a particular good or service is marketed. Fair enough. But what does that really mean to…
Five Sure-Fire Ways to Experience Success
I talk with a lot of entrepreneurs every week, and I have discovered some common themes that make them successful. Combining these with my own experiences, I’ve uncovered five main…
How to Generate Leads with Articles
Writing and distributing articles is an extremely effective way of generating leads and building your business. Article marketing is a term that means that you write articles on topics that…
Leveraged Income That Works Like a Charm
One of things I love the most about my business is introducing my new clients to the concept of the marketing funnel and watching their eyes light up when they…
Three Simple Steps to Creating Business Systems
At the beginning of the school year, I needed to purchase supplies for my first grader. Fortunately the PTO at our school had a supply sale, so I didn’t have…
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