How to Use Your Pupils for Bigger Profits

Did you know that studies in neuromarketing have shown that if you enlarge your pupils in your headshots, people will subconsciously trust you more? The concept is that larger pupils…

What’s the Value in Knowing Your Values?

Smart companies filter actions through a clearly-defined set of values. They do this because they know that there is a price to pay when they don’t base business decisions on…

Get Natural SEO From Your Web Site Copy

Search engine optimization, otherwise known as SEO, is daunting. Totally. I get it. But one of the things you need to think about when launching a new web site are…

Spark & Hustle Interview

Meredith was recently featured as a “Daring Doer” on Tory Johnson’s Spark & Hustle. What’s a Daring Doer, you ask? According to Tory, they’re “incredible women who are daring to…

How to Discover Your Stand Out Brand™

There are many definitions of a brand. To be honest, “brand” is such a simple word, but defining it can sometimes be challenging. At Rich Life Marketing, we take a…

Your Brand, The Experience

I define a brand experience as how well your brand definition is applied across the board.  It’s everything from what your clients smell, taste, feel, hear, and see when they…

Your Brand, Through Tactile Interaction

That sounds fancy. But it simply means the parts of your business can people touch. Your packaging and presentation should reinforce your brand. For example, think of your business cards….

Your Brand, Through Verbal Communication

Have you ever given thought to how much you talk to communicate your brand? You send branding messages through all of your verbal communication whether it is your formal elevator…

Your Brand, In Writing

Your written communications include the words, phrases, and characteristics that set a brand apart.  Many times the owner of a business has a certain catch-phrase or sound bite he or…