How to Assess Your Brand Promise
A brand promise is the bold claim that your company makes in its marketing. It is what your clients and customers can rely on time and time again. For example,…
Elevate Your Brand with This Simple Tactic
When big brands want to create a bigger footprint, impact or enter a new market, one of the things they do is attach themselves to a bigger brand. It’s called…
Do Your Marketing Materials Include These 6 Essential Components?
When designing any marketing collateral, it’s important to understand that most people make decisions based on emotion, not logic. I know that many people think that they are personally immune…
How to Use Your Local Book of Lists
Do you subscribe to your local business newspaper? If so, you probably have noticed that they publish a “Book of Lists” at the end of each year. For example, the…
How to Benefit from Local Media Coverage
Entrepreneurs and business owners are constantly looking to attract more ideal clients. One strategy that can do amazing things for small businesses is being featured in local media outlets. In…
4 Reasons Why You Want to Break Out of Your Role
This guest post was written by my friend Catherine Bruns of www.YourWiseVoice.com Who are you? As you begin to think about answering that question, you may come up with things…
How to Write a Case Study
Case studies are a great way to communicate your value. You may have heard the saying that goes something like this: “Facts tell but stories sell.” This is the beauty…
Meredith Shines the Spotlight on Aly and Andrea Kulberg
Name: Aly & Andrea Kulberg (yes, twins!) Business: Rock Star U Entrepreneur coaches, inspirational speakers, and identical twins, Aly and Andrea, have spent a lifetime overcoming adversity and transforming the…
Radio Interview Tips
So you’re working on booking more radio interviews and interviews on Blog Talk Radio shows. You’ve got your radio guest sheet, your headshot, your talking points and you’ve listened at…
Six Steps to Creating Your Ebook
Like it or not, we live in a world of immediate gratification, particularly when considering the online world. People use the Internet mostly to search for information. When your prospects…