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Gene Wilder, Richard Pryor and Branding Yourself a Bad Ass
Thinking of branding yourself as a “bad ass” or a “warrior?”
It’s all the rage these days.
But it does it really help strengthen your message? Or get more media coverage? Or attract new clients? Or share who you really are?
I think maybe not.
Here’s what “trying too hard to be a bad ass” can look like to the rest of us mere mortals. Because if you really are a bad ass, then you just are.
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