I was recently on a group coaching call with Michelle PW, the Ka-Ching Marketing Strategist.  You now what?  She’s great.  Here are just a few things I took away from today’s call about how to launch a product.  Some of these things are not new, but they are great reminders:

• Don’t give up with your launch!  People are buying and money is moving, but keep in mind people are cautious, weighing the odds and doing a lot of research.
• Don’t launch 2 products at one time.   (I’ve done this too. Not my greatest moment.)
• Along with your information product, people want access to you.  Having a stand-alone product in a box is not enough anymore.  It used to be and folks, times have changed.  You know how you want access to the coach or consultant?  So does your tribe.  They want access to you.  So still sell your amazing information product, but do a group Q and A call or something like that so they can talk with you and ask questions. 
• Another benefit of doing a Q and A call is that less people will return your product.  This is called a stick-strategy.
•  Lastly, having a Q and A call holds people accountable to do something with what they purchased. And if you’re anything like me, that is what you want – you want your tribe to have results!

So, bottom line:  Keep marketing. Keep sending out emails.  Keep making offers.   As Michelle said, “the most persistent will win.”

Thanks Michelle!

Find out more about Michelle here:  http://www.MichelePW.com