Black Lives Matter
I’m sitting at my computer screen for the umpteenth time since last week, intending to write something about what’s going on in the United States. Between COVID-19 and the horrific…
Kapow! Messaging That Gets Results
In the past couple of weeks, the topic of messaging has been very prevalent in my work with clients. Business owners are shifting how they speak about their work given…
4 Compelling Ways To Share Your Message
What is a message? You hear people talk about having a marketing message, but what is it really? A tagline? A one-sentence statement? An elevator speech? Well, in a nutshell, it’s…
Three Takeaways From an Interview with James Clear, Author of Atomic Habits
My friend and client, Dr. Raj Shah, recently told me about this podcast episode on HBR’s IdeaCast where Alison Beard interviews James Clear, author of Atomic Habits: Tiny Changes, Remarkable Results….
Let Your Ideas See Daylight
I love helping high achieving entrepreneurs get media coverage. I really do. In fact, I still get goosebumps every time I land another brand-boosting placement for a client. It’s like…
Rich Life Marketing Announces Rebrand to Rising Star Publicity
www.RisingStarPublicity.com provides support and resources for speakers, authors and other experts DUBLIN, Ohio – Nov. 29, 2018 – PRLog — Rich Life Marketing, a coaching and consulting practice for experts, announced today the business’ rebrand…
Client Profile, Jackie Ayers of Dyetology
I met Jackie Ayers, owner of Dyetology, when I spoke at an event earlier this year. You guys! This woman! She’s a bright light in the world and does such…
Here’s How I Book Experts on TV
In the last year, I’ve increasingly been asked to speak about how experts such as authors, speakers, coaches, consultants, doctors and so forth, can promote their businesses using local TV…
Tales From the Trenches: What She Did After Not Landing The Speaking Engagement
I just had my last coaching client for the week. She shared with me that even though she’s been on the speaking circuit for years, she didn’t get the last…
Personal Branding and Skipping the Illusion of Fame
My client, Jaclyn Peresetsky, founder of Skin Perfect Image Wellness Spa, started her relationship with Skin, Inc, an industry publication, by being quoted in their online articles. Then she…